Steven Sashen on Marketing, Minimalism & Building a Cult Brand

June 11, 2025 00:45:56
Steven Sashen on Marketing, Minimalism & Building a Cult Brand
The Victory Podcast with Travis Cody
Steven Sashen on Marketing, Minimalism & Building a Cult Brand

Jun 11 2025 | 00:45:56

/

Show Notes

Steven Sashen, the bold and unapologetically honest co-founder of Xero Shoes, shares how a DIY sandal kit turned into a global minimalist footwear brand. From his early days as a stand-up comic to walking away from a Shark Tank deal, Steven talks about product-market fit, why most shoes are bad for your feet, and how Xero has scaled past $65M in revenue—all while staying true to its mission. A no-fluff conversation on entrepreneurship, resilience, and why everything in business is marketing.

Other Episodes

Episode

August 29, 2025 00:46:19
Episode Cover

Xero Shoes CEO on Barefoot Running, Startup Lessons & Building a Global Brand

In this episode of the Victory Show, host Travis Cody interviews Steven Sashen, co-founder of Zero Shoes, who shares his unique journey from stand-up...

Listen

Episode

June 19, 2025 00:27:35
Episode Cover

Doctor Builds AI to Diagnose Patients & Launches $1M Supplement Brand | Dr. Bhargav Patel

In this powerful episode of The Victory Podcast, host Travis Cody sits down with Dr. Bhargav Patel — a physician, neuroscientist, founder, and AI...

Listen

Episode

June 19, 2025 00:23:36
Episode Cover

From Immigrant to Mortgage Empire: How Joseph Shalaby Scaled a $500M Platform

In this powerhouse episode of The Victory Podcast, host Travis Cody sits down with Joseph Shalaby — CEO of E Mortgage Capital and one...

Listen