Episode Transcript
[00:00:00] Speaker A: Foreign welcome to the Victory Show.
[00:00:26] Speaker B: Hey victors. Welcome to this episode of the Victory Show. If this is the first time you're joining us, I'm Rachel League with Bestseller By Design.
Our founder, Travis Cody is the best selling author of 16 books and we've had the privilege of helping hundreds of business consultants, founders and entrepreneurs write and publish their own best selling books as well.
Through that journey, we've discovered a fascinating pattern. Most businesses really struggle to break past the seven figure revenue mark.
On this show, I sit down with some of the world's most successful CEOs, leaders and business owners to uncover the strategies they used to scale way past that mark so you can do the same.
So get ready for some deep insights and actionable takeaways that you can implement in your life and business. Starting now.
Today's guest is Ruth Molina, a multidimensional entrepreneur, creative leader and innovator whose career spans finance, media, entertainment and advocacy.
Born in Puerto Rico and raised in Pennsylvania, Ruth has built a dynamic path across industries and coasts. She is the VP of Business Strategy at Greenvest, where she helps clients navigate the complexities of private lending and funding opportunities that merge real estate and business.
As the founder and CEO of Rome Media Live, she leads a creative digital agency and media platform, producing and distributing content for tv, radio and streaming audiences. Ruth has worked with top names in music and sports, partnering with Grammy winning sound engineers and producers, and serving as a promoter in the Latin American entertainment and fashion markets.
Her creative passions are diverse. She is an actress, model, singer, songwriter, cinematographer and an influential voice in the regional Mexican music industry under her artistic name, Doctora Ruti.
Ruth's work is driven by a belief that everyone is a brand and that multi dimensional impact comes from aligning your platform with the causes and interests that inspire you. Ruth, welcome to the show.
[00:02:26] Speaker A: Thank you Rachel. And thank you Travis as well and all your Victorians for tuning in and listening to us today.
[00:02:34] Speaker B: Fantastic. You are one of the few podcast guests who has addressed the victors directly and that just goes to show you are a woman of the media industry. Tell us, you have such a multidimensional career, media, entertainment, business, what sparked this entrepreneurial spirit?
[00:02:57] Speaker A: You know, growing up in a Latin family, I was always told, you know, you need to go ahead and have a 9 to 5 job, go ahead and punch that card. That'll tell you how old I am, right? Or you need to go ahead and clock in and have that pay stub in order to have consistency so you can have that steady paycheck and so for the longest time, I always had what we call the high side hustle and the side jobs. I think I started back in 2001 starting to do bookkeeping and accounting. But it honestly became full throttle during the pandemic of 2020 where I started venturing into NFTs and cryptocurrency and tokenization.
And then it went into full force where I was working at a what I call just over broke job and some people. I myself was receiving a paycheck and I saw something on social media that says a paycheck is a payment to sell out on your dreams.
And that was constantly resonating in me and at the place of employment I had, I had a wonderful team. I was working at a multi international company in a unit where I had 15 employees underneath me.
And my manager said to me, ruthie, I know that your team is doing phenomenal. They exceeded expectations, they exceeded the company's numbers.
But the company has a budget on how much you could give them on pay raises and merit increases.
So everybody has to be at a meet expectations or barely meet and you need to sign this. And I said, I refuse. I said, absolutely not.
And they're like, well that's being insubordinate. And I said no, it's unethical.
It's unethical for me to go ahead and minimize someone's performance when I knew they were stellar.
So if the company did not allocate the appropriate funds to merit what a person did in their job performance, I refuse to sign that. You're going to go ahead and sign it because I don't believe any word that you're putting on these performance evaluations. And I back to my team and I said, listen, this is what's happening. I don't foresee me being here very long. A lot of you know that I do have other businesses that I haven't done full force.
I'm going to go ahead and put my notice of resignation.
And I gave him my two weeks notice. I said, I can't shield you, I can't protect you anymore because I refuse to go ahead and do this.
And I always say that people don't leave companies, people leave bad managers.
So HR contacted me. They're like, well, what are you doing? And I said, they're like, well, what is it that happens? And I said, well, this is what happens. And because of that and the escalations and the weekly calls and midterm week calls about how I need to be tougher on my employees, I've been taught as a manager that you need to be a transformational leader. That's why I have four master's degrees and a PhD.
In order to be able to have people who work with me and for me who are better than me because I don't know everything. And you and teamwork means together everybody achieves more. So you need to have intricate people on your team to excel, to exceed their expectations and yours. And I just refuse to. So they did not let me resign.
They shut down my laptop and they're like, you can go, we're going to give you eight weeks severance. And part of that, of that conversation was like, well we know that you have these side businesses, we would like to know more. And I'm like, I disclosed in my disclosures my business entities names who I do business with and that has nothing to do with this business.
So I don't feel that I need to disclose any further. And they went in financials, I said I'm not doing it. So I quit. And so they shut down my laptop. Laptop. And ever since then it's been three years going on four years since then.
And it's been a journey, a ride, ups and downs. Being an entrepreneur, it's not easy because if it was easy, I think everybody would do it. So I've been very fortunate and blessed with the network that I have. So that's how I started.
Wow.
[00:07:47] Speaker B: I mean I'm so excited to get into what the last three or four years have been. But I do want to say I think it's very brave of you to continue to stand up for what you believe in and the fact that you had. I always think of when people have side hustles, it's like adding multiple legs to the stool. It enables you to walk away when something isn't suiting you so that you don't topple over. And I think that's so smart to have going. So tell us, what ventures did you have at that time and then what did going full time with them look like for you?
[00:08:17] Speaker A: So living in South Florida, you know there's luxury yachts and luxury cars. So and in that with my former business partner, we did launch off the NFT for little Dirk and his 7220 sneaker collection with Ben Weiss. I was the co partner and co founder of NFT Nexus.
So you can Google that, that's one of the ventures. Additionally, I did my own luxury brand of exotic cars and yacht rentals and then I launched into media and in media owning a radio station and owning A platform of streaming content into the Latino market. Along with that, I launched a platform because everybody needs money. Whether it be business funding, whether it be for real estate, commercial or residential. I created a platform for anything that's money. Whether you're looking for money or whether you want to exchange money or whether you want to exchange commodities. In my network I realize there's a lot of people who need money.
So that's really what I call my day job. And in that, in the promotional realm, why should we as promoters or as entrepreneurs utilize our own money when there's a lot of money out there for our businesses where people with money use other people's money in order to be successful?
[00:09:52] Speaker B: Right, right. The leverage of capital now to make more money to be able to pay it back later. I mean it's, it makes sense.
[00:10:01] Speaker A: Yeah, correct. And so specifically in the regional Mexican market, it's such a cash business and in being in a cash industry, a lot of them were unable to go ahead and make deposits for the acts or for the calendar of the, the venue and, and a lot of them didn't even have credit. So it was about utilizing my network and resources in maximizing the opportunity, in being the only funder promoter within the Mexican promoters area realm and within the United States and somewhat in Mexico.
I try not to venture off into Mexico specifically for many reasons.
So most of the work that I do in regional Mexican music is here in the United States.
[00:11:00] Speaker B: How did you get into so many diverse types of business from the get go? Managing those with your full time job.
[00:11:11] Speaker A: So with my full time job I was working crazy hours. I was going in at 6:30 in the morning and it'd be done at 3:00 in the afternoon. And so I would maximize my day from 3 to 12. I would go ahead and do my job, you know, my, my entrepreneurial businesses. Right. And it's really about time management.
I have to thank. You know, a lot of people don't really give credit to the Six Sigma black belt, but it really teaches you critical thinking and management and time structure and project management. And I'm not saying that degrees are for everyone or is college, but you have to have some types of fundamental skills learned in order to prioritize and manage yourself.
[00:12:00] Speaker B: Yes. And I, I think it's great. The balance of the real world application and learning with some of the more academic structured frameworks that, you know, sort of help you navigate that. What inspired you to get those four degrees?
[00:12:13] Speaker A: Well, my mother. Well, my father was a musician. Besides being in the Military.
And I have an uncle who's been in sports before I was even born. So all my life. So my mom said to me, you come from a family that's involved in entertainment and sports. The last thing I want you to do is be involved in that. So I want you to study as much as you can because that's the one thing that no one can take away from you.
What you lived in, your learned, it's always going to be embedded in you, and no one can take that away from you.
So I had, I was actually dating an attorney one time and he's like, so what are you studying now?
And I don't know what, what it was I was studying at the time and, oh, it was my project management license and my project management certification. And. And he's like, why? And I said, why not?
[00:13:06] Speaker B: Why not?
[00:13:07] Speaker A: So I just, I just kept on anything, you know, I, you know, I spark an interest to. I love reading books. I like finding out new things. I'm just a very curious person and I'm not the type of person, not that I don't believe what others say, but I like to go ahead and learn it myself and then I like to put it in practice as well. And just if I find something unique and interesting, why not study it?
Why not?
[00:13:37] Speaker B: I love that. Yes, the intellectual curiosity is, I think, such an important piece of anyone's journey, but in particular, the entrepreneurial journey where you're constantly facing new challenges, you have to figure out what's the root cause of whatever bump in the road there is. And I love that you've been able to blend the real world experience with some more structured learning to enhance your approach to that critical thinking piece.
[00:14:05] Speaker A: Thank you. And I tell that. Thank you, Rachel. I say that to a lot of my business partners and business associates. Like, you know, the AI people just, they're like, oh, they utilize the word AI so loosely. And I'm like, okay, so what part of AI are you interested in?
Which part of chat, chat, GPT or Genesis are you utilizing? You know, are you, have you taken classes in AI in order to maximize your business?
[00:14:31] Speaker B: How you have built businesses in areas that of personal interest to you as well? I think that combination of passion and also the execution ability is really critical. Tell us, what are the things that excite you and what has led you into these businesses?
[00:14:49] Speaker A: So what led me into the modeling of the brand, Dr. Ruthie? It was, I was working with an attorney firm for a defense firm that protected insurance companies.
And they were representing a client that Happened to be at the Sports Illustrated swim search.
I went and at the end of the event a young woman comes up to me and says, are you going to go ahead and apply?
And I said, apply for what?
And she's like.
And she's like, well, they're looking for people.
And I said, they are.
I'm like, wow. I'm like, okay.
So I knew that there was a model search going on, but I thought that there was like an employment fair going on as well.
So they're like, you should come tomorrow.
So even though it was like a casual event, I wore a bodycon halter top dress and then I had a white jacket on with my white pumps because it was summer, right? And I went to this event and I had my resume in hands and I met with two ladies, don't ask me their names, to be honest with you. And they said, so why should we choose you? And I said, hi, nice to. They're like. So the thing is is they're like, tell us in two minutes or less why we should choose you. So I'm thinking about this in line, I'm seeing all these beautiful girls and I'm like, I'm a five foot nothing McNugget. Okay? I am curvy thick, nowhere like five eleven at all. I'm not thin at all. I love my hamburgers, hot dogs, pizza. I love my beer.
You know, like I have my stretch marks because I'm old. I have a daughter, I have a grandson. And I'm like ok, okay.
So I know that I'm not going to be applying for no model nothing.
So I said, hi, nice to meet you. My name is Dr. Ruthie and I teach at a socioeconomic elite challenged college, technical college to students of brown and color skin. And I find them, you know, job placement and career development opportunities in the insurance realm. And I also get classes, women who are victims of domestic violence who are victims of domestic violence. And, and I, and they're like, well, why you know Sports Illustrated? And I said, it is the magazine that empowers women. Why not?
[00:17:25] Speaker B: Why not?
[00:17:28] Speaker A: So they said to me, so nice to meet you, thank you so much. And I gave them my resume.
I. This was 2016. I had just started my PhD candidacy in public policy with concentration in law. I'm not thinking no way that they are going to go ahead and have me as a model.
So from the black curtain, a woman who I did not know comes up to me, gives me a gold band and says, be here at 4:00'. Clock.
And I Was like, I thought she was stalking me. So I come back for four o', clock, and there's like 40 girls. So I'm like, okay, I don't know any of these women. So I sit next to this beautiful African American woman, and I said, would you mind if I sit next to you? And she's like, do you know who I am? And I said, do I know. Do you know who I am? You know, very like.
And she's like, oh, you're so cute. She's like, let me follow you.
And.
And I'm like, oh, you are somebody. And she smiled and she's like, oh, you're so cute.
And she's like, so who gave you your golden ticket? And I said, oh, that lady from the Willy Wonka Chocolate Factory, the one that's walking up.
And she's like, oh, you're hilarious. And she's like, do you know who that is? And I said, no, do you? She's like, of course. She's my boss. I was like, oh, thank you. And I said, so this nice lady gave me this badge, and she says, welcome, everybody. My name is MJ Day.
She's the editor of Sports Illustrator. She had given me my ribbon.
[00:19:00] Speaker B: My goodness. MJ gave you the ribbon?
[00:19:03] Speaker A: Yeah, yeah. Oh, my God.
And then years down the line, I finally was able to thank her in person. I hugged her and I said, you've changed my life. Because since that moment, I've been on TV shows, I've been in commercials, I've been in Spanish soap operas. I've done music, I've been a host, I've been a model. I mean, it opened up so many doors for me, you know, and it's a sisterhood where I now have morphed into another sisterhood to Maxim magazine, where I was in their finals for 2025. It's just been a magical experience.
[00:19:47] Speaker B: Incredible how saying, why not taking a chance on yourself? You might not know the outcome, but you go for the opportunity. It intrigues you. And then it has turned into this whole incredible career. And you met mj. That's crazy.
[00:20:03] Speaker A: Yes, yes. And I met Tyra Banks.
I met Camille.
I mean, it's just. Just a crazy experience.
And even, like, from, you know, the Mexican promoters, you know, I've met Double P, Beso Pluma, you know, I've met the tier in Mexican music, you know, Luis, angel and Mimoso. Like, it's just, you know, Grupo Feed me group of Fontera. You know, I've been front row at Bad Bunny's concerts. Carol G's concerts, Shakira. I've met so many wonderful people that it's just been such a delightful experience and taking that leap of faith and just saying, you know what? I'm going to go for it.
[00:20:51] Speaker B: Well, I think with your very clearly natural sense of humor. I love that Willy Wonka joke. People must just gravitate towards you. What do you attribute your high EQ skills to?
[00:21:05] Speaker A: I think that I'm just very approachable. I'm very human. I still remain very humble where I don't forget my humble beginnings of where I came from and what people have surrounded me to help. Help me get to where I was, where I wanted to be and where I am now and where I want to get to. So I'm very grateful. And I think that's what keeps me grounded.
My. I'm thankful to my family, my mother, first and foremost, my daughter. And I'm blessed to have a grandson, so.
And I think what also keeps me most grounded is that I'm thankful for each day that I'm given, because tomorrow isn't promised.
[00:21:44] Speaker B: As you think about new opportunities, do they often just come your way or do you get an idea and then you go and seek it out? How do you. How do they typically come about?
[00:21:56] Speaker A: Currently, an opportunity came about working with Green Vest Funding. And I really have to thank Mom.
You know, my boss, James Felis, I went to him for one thing and.
And it came out to be something completely different. And he said, you know, Ruthie, you have such a massive network, and with the monies that I have, we can go ahead and combine both our networks and build this conglomerate with my son Gabe. And so in that we syndicate various funds and I have friends who've come on board who now syndicate their money within our organization. And it's taught me not only how to prep a file for funding, it's taught me how to negotiate these underwriting guidelines for funding and what the investors are looking for and being able to negotiate between the syndicator, us as the underwriting firm and the client and being that pragmatic voice of business that I am, you know, I'm very grateful for this, you know, manifestation, morphing opportunity.
[00:23:18] Speaker B: How do you navigate. Because a lot of your network, I'm sure they start more in a friend context, correct me if I'm wrong.
When they then become more business associates or you're doing business with them, how do you navigate that relationship?
[00:23:36] Speaker A: Sometimes some people's expectations aren't real to what can be done.
And sometimes people get Upset when I have a dream. Everybody has a dream.
But sometimes our dreams don't transfer on paper.
Right. And sometimes you just have to structure things differently in order to make things happen. And like, recently, I had a friend of mine who I met through someone else, and I was so invested in the project because I am of the mindset that you build something, they will come, that I am a dream to achiever, and that will always be me. And. But at the same time, sometimes you need to be realistic if the dream can be achieved.
And so sometimes those conversations are difficult. And I'm like, listen, I'm not here to go ahead and sell you snake oil. Many people will.
I am here to go ahead and get it done.
It may not be the amount that you want.
It may not be for the time frame that you want. And you might get someone who might. Who's going to go ahead and probably give you the money that you're asking for, but it's not going to be at the price that you want.
So I rather protect your business and your private life, money, because you have a wife, you have or a husband, you have kids, you have a home, you have to thrive.
So I'm not going to go ahead and sell you a pipe dream.
I won't do it.
And sometimes those conversations are hard and some people get upset, but I always, I'm very honest, and I send a text and I'm like, I understand you're upset.
You will come back, you will apologize and tell me I was right.
And it happens. It happens very often. And they're like, oh, you're so confident. And I'm like, because I've been in this a while and I already know, but no worries. So. Yeah, right, right.
[00:25:39] Speaker B: Well, there's nothing that can really replace years of experience, direct experience, in something to be able to provide valuable advice. Well, I think probably what people also appreciate about you, it seems like you are very transparent with those that you do business with when so often it's not the case. And I think that is a really important piece of leadership, is the authenticity. And that comes through very strongly.
[00:26:08] Speaker A: Yeah. You know, sometimes those conversations are hard and some people get upset, but it's also the delivery of the bad news and always the conversation with, hey, you know, I will be here regardless. Things don't work out with that person. I'm always here and I'll always be here. And I said, I always tell them, if you feel that, you know, you can go ahead and do this somewhere else.
Big hugs and kisses.
Right.
[00:26:41] Speaker B: Because the thing is, you have an abundance mindset, it sounds like to me, where, you know, more opportunities will come through. You're trying to do right by the people that you're doing business with. So if someone says they want something else, that's not the end of the world. I think that's a really great approach to take.
[00:26:59] Speaker A: So thank you.
[00:27:01] Speaker B: Tell us about the media business.
[00:27:06] Speaker A: There is no business like show business. You know, the media business, being, you know, Latina entrepreneur, there aren't a lot of us in the media space, especially in the streaming space or in the telecommunications space.
It is a male driven environment. It is very interesting. I've learned that content is king and it's about having that exclusive content and branding yourself correctly with the correct identifiers. The. The correct. And you know this better than anybody in marketing, it's about logo presentation and your marketing technique and your market niche.
[00:28:01] Speaker B: How do you know when you on something good?
[00:28:08] Speaker A: There was a scenario with a brand that I really liked the, the market niche that they had. I'm hugely into influencer marketing.
Um, and So I think TikTok got it right when it comes to influencer marketing.
Very innovative on utilizing an unknown in order to market your brand because people see authenticity. So there was a certain brand that I highly believed in.
But sometimes you have other people involved that don't have the same vision and don't believe in accountability.
So it just truly makes for hard business.
But right now I am working on something because you have to work on, on a market niche where there is a void in a market in order to maximize your profits.
So why go with something that everybody does? So you need to identify where there's.
[00:29:20] Speaker B: A need and what has led the diversification of the media platform.
[00:29:28] Speaker A: So typically in the streaming platforms, when you look at Netflix and Amazon, they concentrate on the first world countries, Canada, North America and Europe. Right. And when they do pay per view or streaming events, they're typically targeting those three markets, which is number one and two of the developmental world. Right. When it comes to economics. But.
And you can base, you know, pragmatically, say there we are, the 1 percenters. Right.
But what if we did the reverse revolves and we focus on the 99 at $1.
Right. Wouldn't we maximize our profits that way?
[00:30:12] Speaker B: Right, right. Taking a contrarian view, finding your market niche.
Yeah.
[00:30:18] Speaker A: So you know, you have, I don't know, the two largest populations in the world are the Chinese and then secondly the Mexicans and then thirdly Brazilians.
So let's say you have A streaming platform.
And at each one of them, you have them at an equivalent of $1.
We're talking about 80 million Colombians at 10%. We're talking about 8 million people who would pay a subscription of $1.
Or you have 200 million Mexicans, say at 1%. We're talking about 10%. We're talking about 20 million people at $1.
Right? That's already now 28 million people at $1 monthly, that's generating 28 million in revenue.
Why am I going to come to the United States where I'm competing with everybody else? I'm going to go ahead and target those markets with different content to the 99 percenters.
[00:31:23] Speaker B: Incredible to have found an opportunity that is not yet saturated. But it also means on the flip side, that there's not already the structure for it. Maybe the market is not as familiar with the product. So what has it been like growing your business in this untapped market?
[00:31:39] Speaker A: The one thing that I've been able to identify that people love in these markets is that they love combat sports.
So Mexico is huge in boxing and in music, and so is Colombia.
So that's the content that I'm gearing towards.
In order to be able to appeal to the masses, in order to bring the influence onto the platform. I'm not trying to reinvent the wheel. I'm going to go ahead and bring them content that they are familiar with, that they want to go ahead and see at an affordable price to the masses.
[00:32:16] Speaker B: It makes sense. And I love that you bring it back to the end user. What are they really looking for? Because I think sometimes you hear about ventures where the founder is so in love with their idea of what the business should look like and you're really putting the user at the core of driving the business.
[00:32:36] Speaker A: It does me no good to go ahead. Let's say, you know, now we have the Turk who is going to go ahead and do the Canelo Crawford fight in Saudi Arabia September 15th at what, 79.99?
I'm not interested in the. In the live pay per view. I'm interested in the cooling off period after the pay per view where those people through a geofencing are able to go ahead and still pay pay the pay per view model for $1 to the masses, to the 99 percenters. That's where the money is. And I think Netflix got it right to a certain degree and so did Amazon.
And I think Netflix got it right with the Tyson Paul fight.
Contrary to what everybody thinks of what happened with the Fight. But you know, Netflix Stock went from $600 a share to $1100 after that fight. And they made over a billion dollars.
Yeah, because of streaming.
[00:33:33] Speaker B: Right. Market proof.
[00:33:36] Speaker A: And so the proof is in the pudding.
So. But they again, their target, their target market is the American, Canadian and European market. How about we reverse that and look at the 99% of the world's population.
Then we're talking numbers, advertising numbers, streaming numbers. Yeah, you can't go wrong.
[00:33:59] Speaker B: Makes sense. And you've diversified away from streaming as well. You've got the radio show. You are a cinematographer. Tell us about these other entertainment related ventures.
[00:34:11] Speaker A: Well, you know, I think Spotify also has it correctly to a certain degree. But you know, with Spotify you're Talking about it's 0.003 to the artist for every stream. That is done still, you know, with the radio. And I think, you know, I heart music got it right. When it comes to these, you know, streaming radio stations, advertising dollars, you still have people who want to go ahead and listen to talk shows on radio. I mean you have Cyrus radio who. Who has it done correctly. But the thing is, is when it comes to the Latin speaking market, there is still that need when it comes to radio streaming. So specifically the regional Mexican music market. And that's why in South Florida we have El Patron Santos Punto Cinco fm. To those, you know, it's the fastest growing in Latin Billboard. And in the Billboard charts we have over 10 regional Mexican music artists in their top 10 out of their top. Sorry, their top 100. So. And in the Latin boards, I mean, you know, regional Mexican music is king right now. So why am I going to go? Even though I am Puerto Rican, why am I going to go? Why am I going to go to the market niche? You know, tropical music, meringue, bachata or salsa. Why am I going to go ahead and go into the Dembo? I'm going to go into a market where I stand out, where I'm different. I.
It's obvious that I'm not Mexican and people are gonna gravitate to me because I'm different.
[00:35:45] Speaker B: I love that. Finding a place where you can stand out as opposed to being one of many, I think is. Is part of how you can gain an edge.
[00:35:54] Speaker A: Yeah. You know, if you're gonna go ahead and be in business, no one wants to. A real entrepreneur is not in the shadows. They're out there marketing their product, marketing their company and they are standing out where people can identify their brand.
[00:36:11] Speaker B: Yes, yes. A willingness to put yourself out there, it sounds like, correct a critical pillar. And tell us about your personal forays. You're a singer, a songwriter. We heard about the Sports Illustrated modeling. Tell us about some of those.
[00:36:27] Speaker A: So.
So it's so crazy because I was hosting a podcast with some phenomenal Mexican women. One of them is Dahlia's sister, Laura Zap.
The other one, she was a producer for a show on Univision called Sultana Sopa.
And we were all at a Mexican restaurant. And I love karaoke. I don't know. One person doesn't love karaoke. I love karaoke. So we were at a Taco Thursday, and I'm having some tacos, having some tequila, and I decided to sing some Selena. Who doesn't love Selena? Long live the queen of Tejan music.
So, I mean, there's this beautiful little African American girl who's gone viral singing Selena. Like, I was like, you know, I love Selena. So I'm at my karaoke bar and I'm singing Bidi Bidi Bambom. I come back to the table and.
And Laura Zapata say to me, you should record a song.
I was like, no, no, no. And.
And I recorded my first single in 2022, and I'm a couple of months down the line. And from there, I kept on writing music and doing covers. And I have a very popular single out, which is a cover.
And my father was a musician. It's in the family blood.
And what can I tell you? It is my passion. It is the thing that relaxes me. It's the thing that makes me. It's my safe space.
[00:38:09] Speaker B: I love it. I mean, you bring authenticity to all things that you do, but, you know, just following that, why not? What if I'll just record a song and see what happens? And you've got the branding prowess behind you. Have you applied any of that, you know, business mindset branding to your singing career? Or have you kept it separate as just a, you know, fun.
[00:38:31] Speaker A: No, you know, all things Doctora Ruthie. So, you know, as being a TV host, being a radio host, people knew me as Doctora Ruthie because of my PhD. And they're like, oh, are you the doctor of love, or are you a doctor of medicine? And I'm like, no, I have a PhD. And so as a radio host and as a TV host, I couldn't get away with that, you know, from. Away from that, because people already knew the brand of Dora Ruti. And so it morphed into the artist where people follow me. They're like, oh, my Gosh, you have such a beautiful voice. And as a promoter, people already knew me as Dr. Ruthie. And I'm like, well, I can't.
I have on my handle Dr. Ruthie. But if you look at my name, it just says Ruth. Just Ruth. And so people still identify me as Ruth the artist, Ruth the entrepreneur, but also Ruth as a professor, you know, Dr. Ruth. So all things that are me, I don't believe that anyone should limit themselves of what makes them happy. Why?
[00:39:33] Speaker B: Why?
It's beautiful. I think it's a sentiment that doesn't get shared enough or it's told to us a lot in childhood of this. Be true to who you are and your dreams. And then I do think a lot of time reality hits and there is perhaps some fear that comes into place, or maybe people just feel more comfortable going into roles that have more structure. But I love that you knew that you had a little bit more of a free spirit in you and you continued to pursue that. In addition to finding financial stability by having multiple ventures, by having your corporate job. So you were able to balance both and you didn't have to lean too hard into one.
[00:40:13] Speaker A: Yeah, I couldn't do. Ever since that experience in the corporate level, I can't go back into a.
Into a normal office. It's just.
I just don't feel right now. I feel like a free bird. And I make my own hours. I. I talk to people through my phone. If they want to meet in person, let's do it. Let's go ahead and have a casual lunch, you know, cup of coffee. It's more intimate versus being so structured, but the paperwork is structured. So I just like that it's a more of an intimate experience. And my partners and my bosses that I work with are in the same mindset. We do million dollar deals, transactions multiple times a day, and it's serious money and we're serious people.
But life isn't that so serious.
You know, you have to embrace those moments, you have to embrace those opportunities.
You have to hug your family as often as you can and appreciate those that are doing business with you and those who don't, wish them the very best and hope that they'll be back again because you know that you're number one.
[00:41:25] Speaker B: I think it's beautiful that you've articulated there are moments to be serious, but life itself does not have to be so serious. And you can have both of those within you. You can have the serious businesswoman, the key negotiator, as well as the singer, model, actress. You can be multi dimensional.
[00:41:47] Speaker A: And I'm a mom and I'm a grandma. My daughter. I am a girlfriend.
So.
[00:41:53] Speaker B: Yes.
[00:41:53] Speaker A: Yeah.
Just learning how to compartmentalize everything. But just know in those private moments, know that you do it all for your family and for your legacy.
[00:42:04] Speaker B: What does victory and legacy mean to you?
[00:42:10] Speaker A: Victory to me means knowing that I've been true to myself and true to those around me. And legacy to me means that even after I'm gone, my name will be mentioned, whether I'm alive or passed on. That my name will be mentioned in rooms that I've never been in.
It will be with respect.
[00:42:35] Speaker B: And if you could give your younger self one piece of advice, what would it be?
[00:42:41] Speaker A: I should have been doing this a long time ago.
[00:42:44] Speaker B: I love it. No time like the present, right?
[00:42:47] Speaker A: Yeah. So, you know, when I'm, you know, I'm gonna. I'm gonna be like the little old lady in the Titanic. I lived, I loved, I. I laughed, I cried, I ate.
But I. I did it on my own terms.
[00:43:03] Speaker B: I love it. I love it. Well, Ruth, this has been such a pleasure. I have enjoyed learning more about you. Laughing with you. So thank you for taking the time. It was a. It was a true pleasure.
[00:43:14] Speaker A: Thank you. Thank you to you, to Travis and to all the Victorians. To keep on aiming high, dreaming and achieving. And don't let anyone tell you no, no means next opportunity. Don't think of it as a failure. A failure is your first attempt in learning.
So never give up.
[00:43:35] Speaker B: I'm going to put that on my wall. No means next opportunity. I love it. Thank you, Ruth.
[00:43:42] Speaker A: Thank you. Thank you, everyone. Bye. Bye.
